BUSINESS of HEALTHCARE

Agenda

Friday, November 4

8:00 AM
9:00 AM

Registration and breakfast


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9:00 AM
10:00 AM

Conference Welcome and Keynote Panel


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Morning Keynote Panel: Meeting the Moment: Delivering Behavioral and Mental Health Services

The US mental and behavioral health environment has reached a moment that requires major disruption and transformation in order to remedy enduring problems. The Opioid Crisis along with the Covid 19 pandemic prompted an increased need for care creating a health delivery landscape ripe for change. Innovations in payment models, telehealth and wellness apps, coordination of care, and de-stigmatization, paired with addressing disparities in access, equity, and quality of care are evolving. This panel will discuss the common barriers in behavioral and mental health care and how industry is innovating to overcome these challenges during a nation-wide mental health crisis.

 
Moderator

Samantha Meltzer-Brody

Assad Meymandi Distinguished Professor and Chair; Director of the UNC Center for Women’s Mood Disorders

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Panelist

Mike Genovese

Chief Medical Officer at Acadia Healthcare

Kody Kinsley

Secretary of the NC Department of Health and Human Services

Danica Patterson

Regional Market President at Elanor Health
10:00 AM
10:10 AM

Break


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10:10 AM
11:00 AM

Concurrent Panel Session 1


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Panel 1A: The Business of Women’s Health

Women’s health has been in the spotlight this year due to major policy decisions. While these shifts have garnered public attention, women’s health has steadily intrigued venture capitalists, healthcare entrepreneurs, and large employers. As women’s labor participation rates gradually return to pre-pandemic levels, employers are investing heavily in female-specific benefits to recruit and retain their female workers. As the concept of women’s health shifts beyond traditional medical services and begins to encompass working environment, childcare, and fertility and reproductive access, the business landscape is shifting in tandem. This panel will discuss how women’s health has become a major focus for business, and what’s being done to innovate and provide women’s health services in an increasingly complex U.S. healthcare and policy landscape.

 
Moderator

Paige Ouimet

Professor of Finance and Associate Dean of PhD Programs, UNC Kenan-Flagler Business School

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Panelist

Caprice Greenberg

Chair, Department of Surgry, Colin G. Thomas, Jr. MD Distinguished Professor, UNC School of Medicine

Fahimeh Sasan

Founding Physician & Chief Innovation Officer at Kindbody

Stephanie Winans

Co-Founder & CEO at Iron Health

Panel 1B: Technology and Analytics and the Creation of Value in Healthcare

Increasing use of technology and data analytics create improvement opportunities in healthcare. Unfortunately, many efforts fail to achieve their full potential. In this panel we will explore how technology and analytics can enable improved clinical and operational outcomes, as well as how leading organizations are successfully implementing these approaches.

 
Moderator

George Kernodle

Lead Associate at Booz Allen Hamilton and Professor of the Practice at UNC Kenan-Flagler Business School

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Panelist

Amanda Barefoot

Senior Manager, Healthcare & Life Sciences Strategic Advisors at SAS

Chris Deschamps

General Manager, Anesthesia and Respiratory Care at GE Healthcare

John League

Managing Director, Digital Health Research at Advisory Board
11:00 AM
11:10 AM

Break


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11:10 AM
12:00 PM

Concurrent Panel Session 2


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Panel 2A: The Quest for Value Creation through M&A in the Healthcare Industry

The healthcare industry is undergoing significant adjustments in the face of changing economic, cultural, and socio-political factors. Companies and healthcare systems continue to develop innovative ways to generate value while addressing pressing local and global health issues. Recent acquisitions and de-mergers by major pharmaceutical, biotech and life science companies as well as healthcare systems, highlight the industry’s effort to boost innovation, accelerate product development, and drive growth, while addressing community health issues through restructuring strategies. Simultaneously, healthcare organizations continue to face pressures regarding anti-competition concerns, novel drug pricing legislation as well as health equity and value-based care strategies. This panel will discuss how increased oversight of the healthcare industry mergers and restructures may change current practice and impact an industry attempting to move toward value.

 
Moderator

Jim Pirouz

Head of Capital Markets at Truist Securities

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Panelist

Jim Bridges

SVP Government Programs & Clinical Interoperability Solutions at Change Healthcare

Jane Brown

Affiliate Contractor, Interim Solutions at Moss + Ross

Matt Mitcho

Co-Founder & CEO at Gemelli Biotech

Panel 2B: Entrepreneurship and Health Equity – How Innovation Can Drive Change

Entrepreneurship in healthcare is booming, partly due to the challenges faced as a result of COVID-19 and the opportunities enabled for digital health. As capital flows into startups and sectors focused on leveraging the expansion of telehealth and digital health services the term health equity is often articulated in organizational business plans. This concept is not new, but what is new is how “health equity” is used in communications, promotions, and dialogues with consumers and investors. This panel will discuss how businesses are aligning themselves with the concept of health equity, how consumers can intelligently advance the mission of health equity, and if real-change in the health equity space is being realized by this increased focus.

 
Moderator

Karen Volmar

Associate Professor, Director of MHA and MSPH Programs, UNC Gillings School of Global Public Health

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Panelist

Bob Dieterle

Managing Director of the Digital Health Venture Studio at UNC Chapel Hill

Francoise Jean-Louis

Population Health, Quality & Health Equity, RTI Health Advance

Neal Shah

CEO, CareYaya
12:00 PM
12:30 PM

Break and grab lunch


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12:30 PM
1:30 PM

Dean’s Speaker Series Lunchtime Keynote


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Speakers

Aaron McKethan

General Manager, New Ventures at Aledade

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1:30 PM
1:45 PM

Break


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1:45 PM
3:00 PM

UNC Healthcare Case Competition – Final Presentations


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3:00 PM
4:30 PM

Conference Reception


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UNC Center for the Business of Health

The Center for the Business of Health is a multidisciplinary initiative that brings together resources and expertise from across UNC and our region to create knowledge, prepare business leaders, and launch important discussions around the business of healthcare.

cboh.unc.edu

 

Frank Hawkins Kenan Institute of Private Enterprise

The Frank Hawkins Kenan Institute of Private Enterprise is a nonpartisan business policy think tank affiliated with the University of North Carolina Kenan-Flagler Business School. Founded in 1985, the nonprofit institute facilitates collaboration between the private, public and nonprofit sectors to build a greater understanding of how entrepreneurship, economic development and global commerce can work for the public good. It leverages best-in-class research to develop market-based solutions to today’s most complex economic challenges; in doing so, the Kenan Institute aims to better the lives of people in North Carolina, across the country and around the world.

www.kenaninstitute.unc.edu

 

UNC Kenan-Flagler Healthcare Club

The UNC Kenan-Flagler Healthcare Club is a student-run organization with a mission is to give MBA students pursuing a variety of functional roles the education, networking opportunities and job-finding skills they need to succeed in the healthcare industry.

kenan-flagler.unc.edu/businessofhealth