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As head of its diversified business group and chief strategy officer for Blue Cross and Blue Shield of North Carolina (Blue Cross NC), Sonny Goyal is responsible for thoughtfully guiding the company as it seeks to achieve sustainable long-term growth by enhancing its existing business and identifying opportunities to expand beyond via inorganic growth.

Among other responsibilities, Sonny is accountable for managing and maturing the company’s best-in-class business partnerships and assets, shaping Blue Cross NC’s short-term goals and long-term strategy, portfolio planning and prioritization, corporate development and utilizing strategic intelligence to improve the experience of key stakeholders across the state. Additionally, he leads a team of experienced internal consultants who work with internal business units to address critical problems and recommend potential solutions. Sonny also serves as an Advisor to Echo Health Ventures – a strategic investment collaboration between Blue Cross NC and Cambia Health Solutions.

Before joining Blue Cross NC, Sonny served in leadership roles at several other leading companies in the health care, venture capital and finance sectors. Most recently, he was Executive Director for Corporate Strategy and Development for the Advisory Board Company in Washington, D.C. Prior to that, Sonny led M&A for Highmark Blue Cross and Blue Shield; brokered acquisitions, divestitures and capital raises ranging from $250 million to $12 billion at Wells Fargo; and assisted in assessing venture capital investments for Garage Technology Ventures in Silicon Valley.

Sonny received an undergraduate degree in mechanical engineering from Tufts University and earned his MBA from the University of North Carolina’s Kenan-Flagler Business School.