BUSINESS of HEALTHCARE

Rasu Shrestha

Chief Strategy Officer at Atrium Health

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Rasu B. Shrestha, MD, MBA, is executive vice president & chief strategy and transformation officer for Atrium Health, a nationally leading, non-profit health system with more than 70,000 teammates serving patients at 42 hospitals and over 1,500 care locations across four states: North Carolina, South Carolina, Virginia and Georgia. It also includes Wake Forest Baptist Health and Wake Forest School of Medicine in Winston-Salem, North Carolina and Atrium Health Navicent in Macon, Georgia.

Dr. Shrestha joined Atrium Health in 2019 and is responsible for Atrium Health’s enterprise strategy, including planning and tactical direction for the organization’s current strategic roadmap and beyond. In addition, he spearheads a renewed focus on innovation, launching new healthcare inventions, discoveries and ideas to benefit our patients and the communities Atrium Health serves. He also provides executive leadership for corporate communications and marketing, as well as enterprise analytics, showcasing Atrium Health as a meaningful, national brand that leverages the power of data and insights.

Prior to joining Atrium Health, Dr. Shrestha served as chief innovation officer for the University of Pittsburgh Medical Center (UPMC), where he was responsible for driving UPMC’s innovation strategy, serving as a catalyst in transforming the payer-provider organization into a more patient-focused and economically sustainable system. In addition to leading innovation at UPMC, Dr. Shrestha also served as executive vice president of UPMC Enterprises, pushing the needle in the pursuit of a unique blend of healthcare intelligence, technological expertise and entrepreneurial drive to develop inventive and commercially successful solutions and address complex healthcare challenges.

Among his many achievements, Dr. Shrestha was recognized as “Executive of the Year” by Healthcare Dive and was acknowledged as one of the “Top 20 Health IT Leaders Driving Change” and as a “Top Healthcare Innovator” by InformationWeek.

In addition, he serves on the Board of Directors of the Healthcare Information and Management Systems Society (HIMSS), the Society for Imaging Informatics in Medicine (SIIM), as well as Academy Health, and was the Chairman of the HIMSS Innovation Committee, and Co-chair of Health Datapalooza. Dr Shrestha also serves on the Board of the Blumenthal Performing Arts. Dr. Shrestha was the youngest student in his college in Malaysia and received his medical degree from CCS University in India. He went on to complete his training in radiology and his fellowship in informatics at the University of London. He also earned an MBA at USC’s Marshall School of Business.

 

UNC Center for the Business of Health

The Center for the Business of Health is a multidisciplinary initiative that brings together resources and expertise from across UNC and our region to create knowledge, prepare business leaders, and launch important discussions around the business of healthcare.

cboh.unc.edu

 

Frank Hawkins Kenan Institute of Private Enterprise

The Frank Hawkins Kenan Institute of Private Enterprise is a nonpartisan business policy think tank affiliated with the University of North Carolina Kenan-Flagler Business School. Founded in 1985, the nonprofit institute facilitates collaboration between the private, public and nonprofit sectors to build a greater understanding of how entrepreneurship, economic development and global commerce can work for the public good. It leverages best-in-class research to develop market-based solutions to today’s most complex economic challenges; in doing so, the Kenan Institute aims to better the lives of people in North Carolina, across the country and around the world.

www.kenaninstitute.unc.edu

 

UNC Kenan-Flagler Healthcare Club

The UNC Kenan-Flagler Healthcare Club is a student-run organization with a mission is to give MBA students pursuing a variety of functional roles the education, networking opportunities and job-finding skills they need to succeed in the healthcare industry.

kenan-flagler.unc.edu/businessofhealth